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Skincare of the future

Although technological innovations have revolutionised the cosmetics market in recent years, we’re still on the brink of a cosmetics 2.0 that will transform not only the concept of cosmetics, but also the way we view and consume them.


We’re gradually seeing how augmented reality is playing a key role in the cosmetics sector.

With augmented reality, you can see the finish of a product without having to apply it to your skin, so you can decide whether you want to buy the product without even trying it, thanks to technologies based on image analysis, such as photonics, which allow you to see the shape of the face, blemishes, textures, etc.


Indeed, recent studies may completely change the way we view health and cosmetics. Scientists at the Shemyakin and Ovchinnikov Institute of Bioorganic Chemistry and the Moscow Physics Institute have successfully created “SMART” NANOPARTICLES. Specifically, these experts have managed to “teach” nanoparticles to make calculations using biochemical reactions.

This is a complete turning point in cosmetics, because as the study progressed, these nanoparticles were able to recognise damaged skin cells and repair or replace them, regenerating tissue with a 100% efficacy.

We’re now on the brink of fully personalised cosmetics. These smart nanoparticles could detect exactly what your skin needs according to your skin type, and they may even be able to anticipate potential degenerative problems.

Scientific and technological advances will make the links between health and cosmetics even clearer. Beyond emotional health, healthy lifestyle habits and skin health, these technologies could have a positive impact on our health in general through cell regeneration.



Packaging will not be left behind either. It will continue to follow the eco-friendly trend with “smart packaging”, made with smart materials that could even cool or heat a product at a given time.


With regards to product preservation, microencapsulation is a key technology for product customisation. The microencapsulation process helps preserve the properties of products by protecting bioactive ingredients or substances using a matrix that prevents them from being lost.

Many of these changes are expected to appear over the coming century. While some technologies have already been developed primitively, other more sophisticated ones are being studied theoretically.