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Between Ikigai and oat biscuits. The path to a simpler, more mindful life

Before the pandemic hit us, trends towards simpler and more mindful living (ikigai, mindfulness, yoga…) started to emerge, and now they’re here to stay.

Have you ever been seduced by one of them?


Yoga floods social media with near-impossible postures and has become one of the most popular disciplines for keeping body and mind in good shape. From hatha, asthanga to vinyasa … you’ll find different modalities to choose from to suit your needs.


In a world where everything is too fast and multitasking was the norm, now mindfulness is in vogue. A movement that advocates consciously living the moment, with inquisitiveness and understanding.

Books like Biography of Silence by Pablo D’ors, or Thich Nhat Hanh’s Miracle of Mindfulness, have become top sellers for fans of this technique.


Slow life, slow food, slow beauty, slow decoration, slow fashion…. They involve living, consuming and taking care of yourself in a mindful way, enjoying the moments that everyday life offers us.

Celebrities, like Sara Carbonero through the brand Slowlove, have committed themselves to caring for the planet through sustainable fashion.


But if what you want is to discover the happiness of the Danes, the happiest people in the world according to the annual UN report, you’ll have to sit by the fire eating biscuits and follow all the tips of the Hygge trend, which focuses on simple, laid-back plans – The Little Book of Hygge: Danish Secrets to Happy Living.


Swedes haven’t waited long either to claim their spot. They are selling us their own Swedish recipe for happiness, Lagom, worthy successor of Hygge – striking the balance between too little and too much, and advocating for the well-being of the planet.


And yes, if discovering your passion is what you need, then Ikigai or “reason for being” is what you’re looking for. It’s the secret of the Japanese to living longer and better, it’s what gives meaning to your life.

If you aren’t hooked on one of these trends yet, you will be soon – I must confess I’m already a fan of some, are you on board?