What is Ageing Well?
Ageing Well is a new approach to the ageing phenomenon. We can define it as feeling satisfied with and accepting physical and functional changes over time, while connecting with our bodies and feeling a sense of purpose in life.
Who practices Ageing Well and how?
Ageing Well, Happy Ageing or Pro-Ageing are synonyms of a new lifestyle for mature women. Active, educated women who practice sports and spend time looking after their appearances. Women who live ageing as a natural process and who take special care of their skin, not forgetting food and physical exercise.
Getting rid of wrinkles is no longer the goal behind using cosmetics from the age of 45. Women seek a more holistic approach and no longer try, in vain, to make time stand still, but instead embrace the passage of time by promoting healthy ageing.
Ageing Well and cosmetics
This change in mentality has been identified by the cosmetic industry, which has been the driving force behind the concept of “Ageing Well“. This concept is aimed at accompanying the beauty routines of mature women through products adapted to the characteristics of their skin.
For this, it is important to understand the biological mechanisms behind skin ageing. With age, the skin undergoes, at the cellular and molecular levels, transformations responsible for ageing, such as a slowing down of cell regeneration, a decrease in water retention capacity, and greater sensitivity. These phenomena give rise to the appearance of wrinkles, spots, and dry and sensitive skin.
The skin of women who practice Ageing Well differs from skin that does not age well in four aspects: Hydration, Firmness, Absence of Wrinkles, and Luminosity.
Do you want to practice Ageing Well through cosmetics?
The first step of any cosmetic ritual is cleansing. Do not forget to cleanse your skin at least once a day, especially before going to sleep, to remove traces of makeup, dirt and impurities that your skin has accumulated or absorbed throughout the day. Use the cleanser that best suits you, depending on skin type, its application, or how it feels. The important thing is to cleanse the skin so it can breathe and benefit more from cosmetic treatments.
After cleansing and to enhance the effectiveness of subsequent treatments, use a AHA- or BHA-based skin preparer, either a tonic or an essence, which will also help to improve skin luminosity.
At this stage of your life, you need products with high concentration in active ingredients. Use serums or boosters to improve those specific aspects of your skin that you want or need to focus on, such as firmness, luminosity, expression lines or dark spots.
The foundation of any cosmetic treatment at any age, regardless of skin type, is hydration. Hydrated skin is skin that practices Ageing Well.
Therefore, we recommend that you apply moisturising products throughout the day, whether in cream, gel-cream or serum form. Sunscreen is as important as hydration, so apply products with a minimum of SPF 15.
At night, after cleansing, apply a night cream or a serum to make the most of the time of day when tissues are repaired and cosmetic treatments are more effective.
Follow these recommendations and join the Ageing Well movement!